Clik here to view.
When it Comes to Copywriting for the Web, Everyone wants Apple
When I write web content for clients, one of the many things we discuss is tone. How do they want their marketing copy to sound and feel? Formal, like a political science professor, or informal, like...
View ArticleClik here to view.
Copywriting for the Web (and Elsewhere): Visit the Rib Zone
Sometimes even the smallest punctuation marks can make a big difference when writing copy for the web or elsewhere. Over the summer, I had the pleasure of visiting a small town in the Kootenay Rockies...
View ArticleClik here to view.
How an Elevator Pitch is Like Copywriting for the Web
I recently had the pleasure of participating in a Vancouver Board of Trade breakfast networking event. While there, I discovered a few lessons that also apply to copywriting for the web. During the...
View ArticleWhat This Shakespeare Play Can Teach You About Creativity—and Marketing
Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront....
View ArticleClik here to view.
When it Comes to Copywriting for the Web, Everyone wants Apple
When I write web content for clients, one of the many things we discuss is tone. How do they want their marketing copy to sound and feel? Formal, like a political science professor, or informal, like...
View ArticleClik here to view.
Copywriting for the Web (and Elsewhere): Visit the Rib Zone
Sometimes even the smallest punctuation marks can make a big difference when writing copy for the web or elsewhere. Over the summer, I had the pleasure of visiting a small town in the Kootenay Rockies...
View ArticleClik here to view.
How an Elevator Pitch is Like Copywriting for the Web
I recently had the pleasure of participating in a Vancouver Board of Trade breakfast networking event. While there, I discovered a few lessons that also apply to copywriting for the web. During the...
View ArticleWhat This Shakespeare Play Can Teach You About Creativity—and Marketing
Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront....
View Article
